CulturalPulse
CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking.
With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time.
CulturalPulse service offerings include:
Insights & Strategy:
• 2,500 high value segments + AskGenie analysis
CALD Content & Creative:
• 200+ languages
CALD Media:
• Potential to reach 10+ million CALD Australians
Cultural Ambassadors & Activation:
• 1,500 cultural experts
We work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.
Episodes
11 episodes
CALD Talks Episode 6: Engaging Multicultural Audiences through Language and Translation
The final episode of CALD Talks focuses on language and linguistic levellers within the spheres of communication, creativity, and messaging. Exploring how the power of language and translation delivers growth. We specifically examine how brands...
CALD Talks Episode 5: Media Targeting and CALD Audiences
In this episode, we discuss how the current approach to media targeting has the potential to hinder brands' ability to connect with multicultural audiences.We delve into the existing limitations and explore possibilities for the evoluti...
CALD Talks Episode 4: The Power of Influencer Marketing and Word of Mouth with CALD Audiences
In this episode we explore the dynamic realm of word-of-mouth and influencer marketing. Discover how these strategies can propel brands to new heights in connecting with Australia's multicultural consumers, while also uncovering potential chall...
CALD Talks Episode 3: CMOs Share Their Personal Stories of Cultural Diversity
Australian CMOs, each with a rich multicultural background, open up about their unique experiences representing Australia’s culturally and linguistically diverse (CALD) communities. In this episode, we will learn about their personal st...
CALD Talks Episode 2: CALD Calling
CulturalPulse dives into Australia’s modern multicultural make-up. We bust a few myths, while discussing the importance of acknowledging and addressing culturally and linguistically diverse (CALD) communities in marketing activities. We...
CALD Talks Episode 1: Cultural Unconscious Bias and Stereotypes - Inclusivity through a Cultural Lens
The first episode takes a look into the traps of cultural unconscious bias occurring internally and externally across the marketing community today. We journey through the intricate web of biases and ethical stereotypes, exploring how t...
Pacific Island Food Revolution
"The story of the food is the story of the people". That's the compelling tag line from the Pacific Island Food Revolution. In this episode, we discuss how the biggest cooking competition in the Pacific is using the powe...
One Man's Search for his Filipino Mother with Matthieu Heimel
Matthieu Heimel’s incredibly touching story on the search for his birth mother Nenita has taken many twists and turns. What happened to Nenita Evans, affectionately known as Anita or Annie and who disappeared mysteriously in Melbourne ...
Pasifika Identity with MC Trey & Sevu Waqa
MC Trey & Sevu Waqa joined Reg to have a multidimensional conversation on Pacific Identity, Music, Sport, Western Sydney and some of the amazing talent that's coming through at local and international level. <...
Bollywood Dance with Jinnie De & Anisha Mistry
Jinnie De & Anisha Mistry joined Reg & Jake to talk about the contemporary expression of Bollywood dance in Australia.Jinnie DeJinnie De’s first guru was her mother Manjusha. While Manjusha continued her ...
CMO Series: What Are Micro-Communities? With David Morgan
David Morgan joined Reg to discuss Micro-Communities. What are they?? Australia is now full of micro-communities that are diverse and growing.David Morgan is a CMO Advisor with over 20 years of global marketing expertise....