CulturalPulse
CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking.
With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time.
CulturalPulse service offerings include:
Insights & Strategy:
• 2,500 high value segments + AskGenie analysis
CALD Content & Creative:
• 200+ languages
CALD Media:
• Potential to reach 10+ million CALD Australians
Cultural Ambassadors & Activation:
• 1,500 cultural experts
We work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.
CulturalPulse
CALD Talks Episode 1: Cultural Unconscious Bias and Stereotypes - Inclusivity through a Cultural Lens
The first episode takes a look into the traps of cultural unconscious bias occurring internally and externally across the marketing community today.
We journey through the intricate web of biases and ethical stereotypes, exploring how they can play out through a creativity lens. Finally, we look at strategies that marketers and their creative teams can adopt to mitigate the risk of falling into the trap of cultural stereotyping.
This episode features:
✔︎ Steven Asnicar, CEO of Diversity Australia
✔︎ Simone Clarke, CEO of UN Women Australia
✔︎ Reg Raghavan, CEO of CulturalPulse
✔︎ Nadia Cameron, CALD Talks Host
CALD Talks Podcast Series Overview:
CALD Talks is a new podcast series produced by CulturalPulse. In this series, we embark on a journey into the world of marketing leaders who are forging new paths by embracing inclusivity through a cultural lens.
Our mission? To delve deep into the realm of Australia’s culturally and linguistically diverse (CALD) consumers, unravelling the growth potential they hold. We're on a mission to empower marketing teams with actionable insights. We're equipping marketers to not only reach but genuinely connect with Australia's diverse population.
Across the six episodes, we challenge current marketing thinking and lift the lid on Australia’s modern multicultural make-up, debunking the persistent myths that have hindered marketers from effectively connecting with multicultural audiences. We are here to explore the internal and external habits, behaviours, and strategic inhibitors that are stopping brands from tapping into the growth of multicultural markets. We also investigate practical ways marketing teams can better harness the tools of their trade, from word-of-mouth to media planning, data and insights, campaigns, communications and creative, to not just reach but connect successfully with Australia’s dynamically diverse population.
More information here:
culturalpulse.com.au