CulturalPulse
CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking.
With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time.
CulturalPulse service offerings include:
Insights & Strategy:
• 2,500 high value segments + AskGenie analysis
CALD Content & Creative:
• 200+ languages
CALD Media:
• Potential to reach 10+ million CALD Australians
Cultural Ambassadors & Activation:
• 1,500 cultural experts
We work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.
CulturalPulse
Pasifika Identity with MC Trey & Sevu Waqa
MC Trey & Sevu Waqa joined Reg to have a multidimensional conversation on Pacific Identity, Music, Sport, Western Sydney and some of the amazing talent that's coming through at local and international level.
- MC Trey (Thelma Thomas)
MC Trey’s Fijian / Samoan heritage and father’s gospel singing helped inspire and mould her musical abilities. MC Trey has over 20 year’s experience as a hip-hop/ soul artist, with nominations for the ARIA, Urban Music, 3D and Jack Music Awards. She has performed locally and internationally, offering a unique style of melodic and insightful rhymes and delivery about life, love and her experiences.
- Sevu Waqa
Fijian-born Sevu is now the director of Kokonutvibe; a Social Enterprise providing consulting services for business development between Australia and its Pacific Island nations. Specialising in marketing and producing key events to promote trade between Australia and the Pacific Island nations.
You can watch the vodcast on our Youtube channel here: https://youtu.be/8Xzk-036_O8
Don't forget to follow us on the socials @culturalpulseau