CulturalPulse
CulturalPulse is the only end-to-end multicultural agency offering our clients and partners media, marketing and communications that authentically engage and grow Culturally and Linguistically Diverse (CALD) audiences. We activate today's Australia and we get multicultural communities talking.
With more than 12 years of experience, CulturalPulse understands that CALD audiences behave differently and the use of highly trusted and targeted multicultural channels and community engagement is critical to delivering awareness and behavioural change whilst achieving efficiencies in media spend. Cultural adaptation of marketing messages means we can drive message relevance and true engagement with your target audiences. Our approach is scaleable and with data-driven campaign measurement tools, campaign learnings are leveraged and optimised over time.
CulturalPulse service offerings include:
Insights & Strategy:
• 2,500 high value segments + AskGenie analysis
CALD Content & Creative:
• 200+ languages
CALD Media:
• Potential to reach 10+ million CALD Australians
Cultural Ambassadors & Activation:
• 1,500 cultural experts
We work directly with our clients and partners and we welcome collaborative partnerships that seamlessly augment your existing creative and media agency approach.
CulturalPulse
CMO Series: What Are Micro-Communities? With David Morgan
David Morgan joined Reg to discuss Micro-Communities. What are they??
Australia is now full of micro-communities that are diverse and growing.
David Morgan is a CMO Advisor with over 20 years of global marketing expertise. Holding CMO roles at Nestle, Samsung, Citibank, Proctor & Gamble, Bankwest.
You can watch the vodcast on our YouTube channel here: https://youtu.be/x0JnjHH0EFA
Don't forget to follow us on the socials @culturalpulseau